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How to Add Features to Cars / Stock Listings

Last updated on Dec 28, 2025

Adding features to your vehicle listings in Dealer Studio improves the customer experience and delivers important SEO and marketing benefits.

Features such as Bull Bar, Roof Racks, 7 Seats, or Seat Heating help:

  • Customers quickly find vehicles that match their needs

  • Improve visibility on your dealership website

  • Enhance listing performance on third-party platforms like Carsales and Gumtree

  • Support AI-generated dealer comments by providing richer vehicle data

đź“ą A video walkthrough is available at the bottom of this article.

Step-by-Step Guide

Step 1: Navigate to Stock

  1. Log in to the Dealer Studio Dashboard.

  2. Use the sidebar to navigate to Stock.

This page displays all vehicles currently in your inventory.

Step 2: Select a Vehicle

  1. Locate the vehicle you want to update.

  2. Click on the listing to open it.

Step 3: Add Features to the Vehicle

  1. Within the vehicle listing, click Edit and locate the Tag dropdown option.

  2. Click Update Car to save your changes.

  3. Alternatively, you can select + Features from the stock details page.
    This opens the feature selection panel:

👉 Tips: Quick-add Features to the Vehicle

  1. Within the vehicle listing, click location the vehicle you want to update.

  2. Select Tag to change/update features, or select Settings to add new features.

Step 4: Choose or Create Features

  1. Select the features that apply to the vehicle from the available list.

    • Examples: Bull Bar, Roof Racks, 7 Seats, Seat Heating

  2. If required, create a new feature by entering a custom feature name.

👉 Only add features that accurately describe the vehicle to avoid customer confusion.

Step 5: Review and Save

  1. Review the selected features for accuracy and relevance.

  2. Click Update to attach the features to the vehicle listing.

Step 6: Verify Feature Display

After saving:

  1. View the vehicle’s listing on your dealership website.

  2. Confirm that all selected features are:

    • Displayed correctly

    • Easy for customers to find and understand

This ensures the features are visible both on your website and any connected third-party platforms.

Best Practices for Adding Features

  • Use clear, commonly understood feature names

  • Avoid duplicating similar features (e.g. “Seat Warmer” vs “Seat Heating”)

  • Add all applicable features to maximize SEO and search filtering

  • Keep features up to date when stock changes

That’s it! 🎉
You’ve successfully added features to a car listing in Dealer Studio